Steve Frost discusses dropping Coronation Street cast with Steph ElmorePosted on Tue, Jul 27, 2010
Coronation Street producer Steve Frost was labelled the Iceman when several cast members were axed on his arrival 18 months ago, but he has helped the show secure a clutch of prizes at this year’s British Soap Awards.
Corrie won best soap and six other awards, including best storyline for the explosive plot which saw Tracy take revenge on cheating Charlie.
Steve was also the producer at Emmerdale, where he transformed the once sleepy Yorkshire village by introducing the likes of Patsy Kensit to the show, but he admits he is no soap fan.
“Some people are diehard fans, but I’m not,” he says.
“Having a dispassionate view allows me to stand back and be objective about storylines. Plus, I’ll leave the room if it’s on, because I’ll end up seeing something that I’d wished I’d have done differently.”
We meet at the Lowry Hotel’s River Restaurant, one of Steve’s favourites, where Steve opts for seabass and I for the fish and chips – though I did toy with the idea of ‘hot pot’ in deference to the Rover’s famous dish.
Steve is from the East Midlands, is in his mid-thirties, and studied English Literature at Cambridge University. I ask him how he ended up as one of soap’s top producers.
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